Plastic Card Retailers

Introduction

With the ability to reduce costs and increase brand loyalty, custom plastic cards are an essential marketing tool. Custom plastic id cards and custom printed plastic tags not only hold up over time but can also be used in different ways within your organisation which helps reinforce its image with customers who see them everywhere.

PVC plastic cards are our most popular product, and August to September is our busiest time of year, with many customers ordering multiple times in preparation for the pre-Christmas rush. We attribute this loyalty to the high quality of our custom plastic cards, which are made to order using the latest printing technology.

Presenting a gift card shows that you are willing to invest in your customer relationships, and it forms a tangible bond between your retail outlet and the customer. Custom plastic cards are an excellent way to show your customers that you value their business. The offers associated with the card, the card's physical presence and the constant exposure of the brand to the holder will keep your customers coming back.

Benefits of Plastic Cards for Retailers

Printed loyalty cards increase your revenue by improving customer retention and the frequency of their patronage. The main features of plastic gift and loyalty cards include the ability to be personalised with your brand's colours, logo, and messaging; a laminated surface that is resistant to wear and tear; and a magnetic stripe or barcode that can be encoded with customer information.

The benefits of plastic gifts and loyalty cards include:

1. Exclusive offers – You can keep your customers updated with current exclusive offers and promotions by utilising a link associated with the QR code on the printed loyalty card.
2. Customer patronage and spending – Focus your marketing campaigns by targeting customers based on the frequency of their patronage and their spending habits.
3. Other customer data – Utilise other demographic data such as age, sex, residential address and more you obtain from customers when you issue the plastic gift or loyalty card to target your marketing campaign.
4. Automated messages – You can send out automated messages for member’s birthdays, exclusive events and likewise.
5. Obtain satisfaction feedback – Get to know your customers better by asking them questions after they've attended one of your events or visited the store. Find out what went well and where improvements could be made.
6. Rewards system – Establish a points-rewards system and reward clients when they reach certain milestones.
7. Non-Attendance – Reach out to customers who do not attend as often or have stopped attending with new offers and added benefits.

Conclusion

Utilise our extensive experience in plastic gift and loyalty card production and design. Use our expert knowledge of custom gift and loyalty cards to maximise the benefit that you obtain from these cards.

We have numerous retail outlets that have been with us for ten plus years, and our longevity is a testament to the high quality of service we provide. Contact us anytime to boost the benefits of your plastic gift and loyalty card system.