Top 6 Highest-Selling Membership Cards Size For Businesses [2023]

  • August 23, 2023

Top 6 Highest-Selling Membership Cards Size For Businesses [2023]

August 23rd, 2023 Plastic Cards

Building a solid and loyal customer base is critical for the success of any business. This is why many businesses, from small to large, use membership cards as a preferred promotional tool. These little gems not only offer exclusive perks and benefits but also act as a gentle reminder of your brand’s presence in your customers’ wallets.

The importance of selecting the right membership card size is often overlooked. Like Cinderella’s glass slipper, the perfect size is essential for an enchanting fit. So, let’s explore the top six highest-selling membership card sizes that businesses are embracing to enhance customer loyalty and brand engagement.

  • Standard Size – A Classic Choice
    The most common membership card size is the standard credit card size, which is 85.60mm 53.98mm (3.375in × 2.125in). This classic size ensures compatibility with card readers, wallets, and cardholders, making it a convenient and familiar choice for your customers. Opting for the standard size grants you the advantage of seamless integration into your customers’ daily routines.
  • Miniature Marvels – The Trendy Pocket-Sized Option
    If your business thrives on innovation and uniqueness, consider miniaturised membership cards! These pocket-sized wonders, typically 74mm × 44mm (2.913in × 1.732in), stand out from the crowd and make a bold statement. They are perfect for businesses that value modern aesthetics and want to create a lasting impression on their customers.
  • Oversized Glamour – Embrace Bigger Impact
    Are you all about standing out in a crowd? Go big with oversized cards! With dimensions like 98mm × 67mm (3.858in × 2.638in), these cards offer ample space for creative designs and captivating visuals. Ideal for exclusive clubs, luxury brands, or premium services, the larger size exudes elegance and extravagance.
  • Die-Cut Delights – Unleash Your Creativity
    For businesses seeking a truly unique and attention-grabbing design, explore the realm of die-cut membership cards. From rounded corners to custom shapes that reflect your brand identity, the possibilities are limitless! Customised die-cut cards are an excellent way to make your brand unforgettable.
  • Key Tags – The Practical Alternative
    Consider key tag membership cards if your business requires frequent scanning or customers prefer a more practical option. These tiny cards, usually 85.60mm × 28.50mm (3.375in × 1.122in), can be easily attached to keychains, making them highly convenient for regular use.
  • Eco-Friendly Considerations
    In today’s eco-conscious world, choosing environmentally friendly membership cards is a wise decision. Opt for recycled materials or biodegradable options that reflect your commitment to sustainability and resonate with environmentally conscious customers.

Dos and Don’ts When Selecting a Membership Card Size

Consider Usage: Think about how the card will be used. If it is mainly for identification and access purposes, a standard size should work well. If it requires additional information or a more significant visual impact, a larger size might be suitable. The standard sizes fit well in wallets and cardholders.

Readable Fonts and Text: Use legible fonts and ensure that the text size is large enough to be easily read. Avoid overly ornate or complicated fonts that may hinder readability. Visible Branding: Ensure the membership card prominently displays the organisation’s logo and branding. It should be easily recognisable and associated with the respective organisation.

Durable Materials: Choose sturdy and durable materials that can withstand regular use. Consider using plastic or PVC cards for longevity.

Contact Information: Include relevant contact information, such as a phone number or website, so members can easily contact you when needed.


  • Non-standard Sizes: Avoid overly large sizes, as they may not fit into standard wallets or cardholders, leading to inconvenience for members.
  • Cluttered Design: Don’t overcrowd the card with too much information or excessive design elements. Keep it clean and straightforward to maintain a professional appearance.
  • Thin and Flimsy Materials: Avoid using thin or flimsy materials that may easily bend, tear, or get damaged with regular use.
  • Inconsistent Branding: Ensure that the branding on the card aligns with the organisation’s overall branding guidelines to maintain a cohesive and professional look.
  • Unnecessary Information: Exclude irrelevant information that doesn’t serve a clear purpose on the card. Keep the focus on essential details related to the membership.

Parting Words
Selecting the right membership card size for your business is a decision that requires careful consideration. It’s a balance between reflecting your brand identity, providing practicality for
your members, and ensuring the card’s visual appeal.

At Custom Plastic Card, we understand the significance of membership cards in fostering brand loyalty. Our cards can be customised in various shapes and sizes to suit your business needs, coupled with durable plastic materials to guarantee longevity.

Remember, the right size can make all the difference. So, don’t wait any longer—create your stunning membership cards with Custom Plastic Card today!